Maybe if he were selling French dressing I'd care. Maybe if he were selling ranch dressing or even blue cheese but there is something about those new "make it Zesty" commercials that I find over the top.
I loved the Old Spice guy a couple of years ago.
I still remember Lucky from the Diet Coke commercials fondly but this Zesty guy leaves me cold despite his proximity to a grill.
I think it's because he thinks he's sexy himself. He's pushing himself and that salad dressing way too much. He's too obvious. Maybe I'm just jealous because I don't grill. But if I did I could assure I'd only be charbroiling the chicken, not myself.
The Old Spice guy was appealing because he did everything with a wink that said, "I'm fit but I'm funny!"
Lucky, the Diet Coke guy didn't know those women were watching or if he did he didn't acknowledge it. I can't tell you the number of times I've been out working in the yard and splashed a hose on my overheated chest to cool myself off. Oh wait. Yes I can. Once. It happened once. Within minutes T-shirts were flying onto my lawn from the direction of three different houses. One even had a not attached, "Put this on.....NOW!". So much for my career in advertising.
